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Building a successful crowdfunding campaign

The Idea Center at Miami Dade College
315 NE 2nd Avenue Building 8 - 5th Floor, Miami, FL 33132
Miami, FL 33132 US

“Crowdfunding has become one of the most popular ways for individuals to raise money for a cause, project, or event. It has raised more than $34 billion globally.” -Fundly



*Miami Dade College degree-seeking students must be currently enrolled in a for-credit course and must provide a schedule to obtain the discounted price.


In this workshop you will:

  1. Learn how to quickly build traction and validate an idea
  2. Learn a more efficient way of raising capital
  3. Learn the art of product/business storytelling

Workshop Overview

This highly interactive workshop teaches the basics of running a successful, reward-based crowdfunding campaign. The workshop will teach the importance of finding your niche and cultivating an audience before launching a campaign. Participants will learn the most important elements of a crowdfunding campaign: your video, graphics, project description, title, and rewards.

After this workshop, you will be able to:

  • Articulate your product/service vision
  • Create a compelling video
  • Create a good Kickstarter/Indiegogo page
  • Implement reward/pledge strategies
  • Set a fundraising goal
  • Set realistic goals for delivery

Dates & Times:

  • April 27 | 9 a.m-1 p.m
  • May 4 | 9 a.m-1 p.m
  • May 11 | 9 a.m-1 p.m

Participants are expected to attend all sessions.

Meet the Instructor

Angelica Sweeting

Angelica Sweeting, UM Alumna is the Founder and Creator of Naturally Perfect Dolls, a line of 18-inch vinyl dolls with facial features true to women of color and hair you can style/wash as natural hair. To finance the venture, she launched a Kickstarter campaign in May 2015, aiming to raise $25,000. Angelica Sweeting successfully raised $84,743 and received national recognition and support.

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